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Rescue Allies

The Rescue Ally Project:

Two times a year we select 3 to 4 animal rescues to promote on our bags, online and in print. Additionally, we'll donate 10% of the proceeds to these groups too. You can learn more about this project here.


Hooch from Marley's Mutts

Marley's Mutts, CA
Meet Hooch. He was a mess when they found him, abused with his ears and tongue maliciously cut off. Now he’s an ambassador for the Marley’s Mutt Militia working with special needs kids. Learn more at:

Tanner of Emerald City Pet Rescue

Emerald City Pet Rescue, WA

Tanner! The @wieneronwheels! Low-riding on a wheelchair since his accident age 5. The heroes at Emerald City fixed him up and now he’s spinning around the country inspiring everyone he greets! Learn more at:

Beau of Foster Dogs NYC

Foster Dogs NYC, NY

Beau was rescued from Korea where he lived among 2,000 other shelter dogs. Foster Dogs NYC found him a loving home through their innovative Fospice program. Now he's living the good life his Upper West Side apartment. Learn more at:

Pinups for Pitbulls, NC

Baxter Bean was just a baby, severely burned and broken when Deirdre met him. But with her love and his spirit, he became the hero he is today. Now they show everyone that pitbulls are still “ America’s Dog.” Learn more:

Past hero organizations pawticipants:

Dogs on Deployment

Meet Midas, Dogs on Deployment's 2014 Mascot and service dog and companion to Sgt Juan Valdez. Deployments, war and recovery couldn't separate them. Now Midas is helping other service members through Dogs on Deployment, a national military-pet help network. Learn more at:

Pets with Disabilities

Pets with Disabilities

Being a disabled animal isin't easy. As if having a handicap weren't bad enough, disabled pets in shelters are much less likely to find forever homes. That's why Pets with Disablities exists - to keep their tails wagging and give them a second chance. Check them out at:


Peterson Express Transport Service (P.E.T.S)
Since 2004, P.E.T.S. has saved almost 50,000 pets from being euthanized. By transporting pets to their new families, they give furry friends a new "leash" on life. With every bag you buy, you help another shelter animal go on the ride of their life - all the way home. For more about them, go to:

Animal Advocates Alliance

Animal Advocates Alliance
Animal Advocates Alliance is unfortunately no longer up and running. Their efforts lead to over 2000 pets like Benni being saved from high-kill shelters and finding their forever homes. We hope that they will open their doors again soon. For more info go to: